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Marketing Quiz
1.What is TARPS ?
Target Audience Rating Points
Total Audience Rating Points
Target Average Regular Process
Total Access Rating Point
2.Buying of one company by another is known as
Acquisition
Mergers
Joint Ventures
Selling
3.SEM stands for
Special Electronic Marketing
Search Enrolment Marketing
Strategy Electrical Marketing
Search Engine Marketing
4.Which term is used to describe a large company ?
Company
Conglomerate
Group
Companionship
5.Direct Marketing means
Advertisements
Banners
Face-to-face selling
Achieving targets
6.Digital marketing is similar to
Online marketing
Cold calling
Web designing
Market forecast
7.The sales process begins with
Customer Identification
Lead Generation
Sales Presentation
Sales closure
8.Consumers who buy one brand all the time
Hard core loyals
Split loyals
Shifting loyals
Switchers
9.BEP stands for
Break Event Point
Board Even Point
Benefit Effect Point
Break Even Point
10.AIDA stands for
Asynchronous Interest Digital Action
Attention Interest Desire Action
Acquired Interest Desire Active
Alternate Industrial Desire Action
11.Which of the following Bank is not a Public Sector Bank?
IDBI Bank
State Bank Of India
Bharatiya Mahila Bank
HDFC Bank
12.Delivery Channel means
maternity wards
handing over the products to the buyers
places where products are made available to the buyers
All of these
13.Innovation in marketing is same as __________
Abbreviation
Communication
Creativity
Aspiration
14.Which of the following is an indirect tax?
Wealth tax
Corporation tax
Excise duty
Capital gains tax
15.Delivery channels other than Bank counters are .......
ATM's
Internet Banking
Tele Banking
All of these
16.Marketing in Banks is required for -.
Getting new customers
Lending
Accepting of deposits
All of these
17.A competitor that reacts swiftly and strongly to any assault in marketing is
Tiger competitor
Soft competitor
Typical competitor
None of these
18.A Safe Deposit Locker can be canvassed among ___
All existing account holders
Persons below poverty line
Students
Business people
19.Consumer day is celebrated on _
15th March
16th March
20th April
20th March
20.In marketing terms, Attitude can best be defined as a ___
Rude behavior of salesperson
Rude behavior of Consumer
Mental state of consumer
Ego of the marketing Executive
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